back to list

Exploring the Top 12 Affiliate Software Solutions Tailored for the iGaming Industry

Exploring the Top 12 Affiliate Software Solutions Tailored for the iGaming Industry

In today’s rapidly evolving iGaming industry, managing affiliate programs manually is no longer feasible. This traditional approach proves to be time-consuming and complex. Hence, it is wise to use a comprehensive package equipped with a range of tools and features to streamline your campaigns, maximize your return on investment (ROI), and enhance your overall performance. Otherwise, you stand no chance of long-term success in this landscape of increasing competition and constant change.

In this article, we will delve into the top 12 affiliate software solutions tailored specifically for the iGaming industry. Our objective is to provide you with valuable insights and assist you in selecting the software that best aligns with your needs. We hope that this informative post will serve as a helpful resource in your quest for effective and efficient casino affiliate software solutions.

What is iGaming Affiliate Software?

Igaming affiliate software is any specialized platform that facilitates the management and optimization of affiliate marketing campaigns within the online gambling and casino sectors. These software solutions serve as a bridge between affiliates and operators, providing a comprehensive suite of tools for efficiently and effectively doing many repetitive tasks and advanced functionalities, including tracking, reporting, commission management, and more.

Why Should You Use an iGaming Affiliate Software?

There are many reasons to use casino affiliate software designed for the iGaming industry. Generally, by leveraging the power of advanced igaming affiliate software, you can effortlessly manage and track the performance of your affiliates, monitor conversions, and analyze key metrics. This data-driven approach allows you to make informed decisions, identify areas for improvement, and capitalize on lucrative opportunities, all while maintaining a healthy work-life balance.

Moreover, an effective affiliate software solution empowers you to automate various time-consuming tasks, such as commission calculations, payouts, and reporting. This automation not only saves you valuable time and effort but also reduces the risk of burnout by relieving you of repetitive and mundane activities.

Additionally, the right online gaming affiliate software should offer robust reporting and analytics capabilities. These insights enable you to gain a deeper understanding of your affiliate program’s performance, identify top-performing affiliates, and uncover patterns or trends that can inform your future marketing strategies, all while ensuring that you and your team can avoid burnout and maintain a sustainable workflow.

Key Features to Look for in the Best iGaming Affiliate Software

When evaluating gambling affiliate marketing software, it’s essential to consider a number of features. While we acknowledge that not all of the features highlighted below are in every tool, we recommend that you select the software that has just the right functionalities for your business needs.

Robust tracking capabilities: Accurate tracking of clicks, impressions, and conversions is crucial for calculating commissions and analyzing campaign performance. The software you choose should have a reliable tracking system that can provide you with real-time data on your campaign’s progress. A robust tracking system should include the following:

▪️ Cookie tracking: The software should be able to track affiliate referrals through cookies embedded in the user’s browser. This ensures that affiliates receive the proper credit for their referrals.
Multi-device tracking: With the rise of mobile devices, it’s essential to ensure that your tracking system can track referrals across multiple devices.
▪️ Multi-campaign tracking: The software should allow you to track multiple campaigns simultaneously to get a complete picture of your affiliate program’s performance.

Commission management: An efficient system for calculating and distributing commissions to affiliates based on predefined rules and revenue models is essential to ensuring that your affiliates receive fair compensation for their efforts. Commission management features to look for are as follows:

▪️ Multiple revenue models: The software should support various commission structures, including revenue share, CPA, and hybrid models.
▪️ Automated commission payments: The software should have an automated system for calculating and distributing commissions to affiliates, saving you time and effort.
▪️ Tiered commission structures: The software should support tiered commission structures, allowing you to offer higher commissions to top-performing affiliates.

Real-time reporting and analytics: Detailed insights into campaign performance, affiliate productivity, and player behavior through customizable reports and dashboards are crucial for making data-driven decisions and optimizing your campaigns for better results. Features to look for include these:

▪️ Customizable reports: The software should allow you to create custom reports based on your specific needs.
▪️ Real-time data: The software should provide real-time data on clicks, impressions, conversions, and other key metrics.
▪️ Advanced analytics: The software should provide advanced analytics tools, such as cohort analysis and funnel analysis, to help you understand player behavior and optimize your campaign.

Multi-channel integration: Support for various traffic sources, including web, mobile, and social media platforms, is essential to maximize your affiliate marketing efforts. The software you choose should support the following:

▪️ Multiple traffic sources: The software should allow you to track referrals from multiple sources, including websites, mobile apps, and social media platforms.
▪️ Multi-language support: The software should support multiple languages to reach a global audience.
▪️ Multi-currency support: The software should support multiple currencies to make it easier for affiliates to promote your brand.

Fraud detection and prevention: Advanced security measures to identify and prevent fraudulent activities are important when it comes to protecting your brand’s reputation and ensuring that your affiliates are operating within ethical guidelines. Features to look for include the following:

▪️ Fraud detection: The software should have advanced fraud detection tools to identify fraudulent activities, such as click fraud and bot traffic.
▪️ Fraud prevention: The software should have measures in place to prevent fraudulent activities, such as IP blocking and device fingerprinting.
▪️ Compliance monitoring: The software should monitor affiliates’ compliance with your brand’s policies and guidelines to ensure that they are promoting your brand ethically.

Top 12 iGaming Affiliate Software Solutions

Given the abundance of iGaming affiliate software solutions available, it can be challenging to choose the right one that fits your specific needs. To help you navigate this landscape, our experts have compiled a list of the top 12 iGaming affiliate software solutions available on the market. We have provided an overview of each solution below. Considering that some of these tools come with a significant price tag, we encourage you to explore the shared links to delve deeper into any that catch your interest or align with your affiliate business objectives.


    AnyTrack is renowned as one of the top affiliate tracking tools available on the market today. This powerful software goes beyond simply tracking your affiliate conversions. It excels in real-time conversion data processing and synchronization, allowing you to gain a comprehensive 360-degree view of all your affiliate marketing activities.

    As an approved Facebook Business Partner, AnyTrack offers exceptional value for those running Facebook Ads. It seamlessly integrates with the Facebook Conversion API, enabling you to connect your Facebook pixel effortlessly. By doing so, AnyTrack ensures that the right data is fed into your Facebook Pixel, optimizing your campaigns and enhancing their overall performance.

    Moreover, AnyTrack goes a step further by seamlessly integrating your data with Google Analytics. This integration opens up a world of advanced tracking and other capabilities, empowering you to gain deeper insights into your affiliate marketing campaigns. By leveraging the combined power of Facebook Ads and Google Analytics, you can use AnyTrack to make data-driven decisions and refine your strategies for optimal results.

    The monthly pricing for the Basic, Personal, and Advance plans of AnyTrack are $50, $150, and $300, respectively. However, there is a 14-day free tracking offer that can be canceled at any time when you choose any of the plans.

    Follow this link for more information about AnyTrack.

  2. Scaleo

    Scaleo is a highly acclaimed marketing software management tool specifically designed for online casinos, sportsbooks, and gambling affiliates. Tailored for the iGaming industry, this tool is equipped with a wide range of features and capabilities to help you unlock the full potential of affiliate marketing.

    One of the key strengths of Scaleo is its ability to efficiently manage your online gaming commission plans. It provides a comprehensive dashboard and reporting system, allowing you to easily track and analyze the performance of your affiliate campaigns. With multi-brand support, Scaleo enables you to manage multiple iGaming brands seamlessly from a single platform.

    Scaleo goes beyond basic tracking and reporting by offering actionable insights into your player’s journey. From the moment they click on your affiliate link to opening an account, making deposits, placing bets, withdrawing funds, and claiming bonuses, Scaleo provides valuable data to optimize and increase conversions at each stage of the player’s funnel.

    Additionally, Scaleo boasts technologically enhanced invoicing and payment features. By automating manual tasks, such as invoicing and payment processing, this tool saves you time and allows you to focus on growing your business.

    While Scaleo offers a simple pricing plan, it’s important to note that the cost is relatively high. The Professional plan, priced at $500 per month, includes 30,000 conversions and a range of features. The Enterprise plan, priced at $750 per month, offers 40,000 conversions and additional advanced features. For those with larger-scale operations, the Custom plan, available at $1200 per month, provides 80,000 conversions and maximum features.

    Read more about the iGaming affiliate network offerings of Scaleo here.

  3. Refersion

    Refersion is a highly regarded cloud-based affiliate software solution that has gained popularity for its comprehensive set of features. It offers real-time tracking and optimization of your campaigns, allowing you to monitor their performance and make necessary adjustments to maximize results. The detailed reporting feature provides valuable insights into your affiliate marketing activities, enabling you to analyze data and make informed decisions.

    With Refersion, managing commissions becomes a breeze. This online casino affiliate software streamlines the process, ensuring accurate and timely commission management for your affiliates. The user-friendly dashboard simplifies navigation and allows for easy access to key metrics and performance indicators.

    Impressively, Refersion boasts a significant track record. It has successfully managed over 6 million affiliates, demonstrating its ability to handle large-scale affiliate programs. The software processes more than 614,000 orders daily, showcasing its scalability and efficiency. Furthermore, Refersion has tracked affiliate commissions worth over $366 million, solidifying its position as a trusted and reliable platform. 

    Promising up to a 5x return on investment, Refersion offers a compelling value proposition for affiliate marketers. Developed by Pantastic, this tool allows for tracking sales with both first-party and multi-domain tracking capabilities, enhancing its versatility and adaptability to various marketing strategies.

    To give users a firsthand experience, the creators of Refersion have provided a demo version. This allows affiliates to explore the software’s functionalities and witness its effectiveness in action before making a commitment.

    In terms of pricing, Refersion offers flexible pricing plans for affiliate marketing. The Professional plan costs $99 per month (if paid annually) or $119 per month (if paid monthly) and is ideal for small affiliate programs with up to 50 monthly order conversions. The Business plan costs $249 per month (if paid annually) or $299 per month (if paid monthly) and supports up to 200 monthly order conversions. The Enterprise plan offers unlimited monthly order conversions and additional functionality. All plans include unlimited affiliates and visits, a free listing in the Refersion Marketplace, various tracking methods, an affiliate experience dashboard, access to developer APIs for custom integrations, as well as unique commissions, tiered and incentive-based commissions, affiliate performance reporting, and access to live demos.

    Learn more about Refersion here.

  4. Income Access

    Income Access by Paysafe is a comprehensive and versatile affiliate software solution designed to meet the needs of various industries, including iGaming. With its advanced features and capabilities, Income Access offers a powerful toolkit for iGaming affiliate marketers.

    One of the standout features of Income Access is its real-time tracking of acquisitions. This allows you to monitor the performance of your campaigns and track the effectiveness of your marketing efforts in real-time. Additionally, the software enables you to target your campaigns globally, ensuring that your marketing message reaches the right audience at the right time.

    Income Access also provides advanced reporting functionalities, offering a detailed view of performance indicators and key metrics. This data-driven approach empowers users to make informed decisions and develop better strategic plans to optimize their affiliate marketing campaigns.

    Flexibility is another key advantage of Income Access. The software offers customizable commission structures, allowing you to tailor your affiliate program to suit your specific needs. Moreover, Income Access provides a wide range of payment methods and models, making it easy to send payments and commissions to your partners efficiently and securely.

    In addition to its affiliate management capabilities, Income Access streamlines payment processing. With this tool, you can consolidate all your payments onto a single platform, facilitating seamless processing and tracking of payment history. This simplifies your financial operations and ensures smooth transactions with your affiliates.

    Visit Income Access to request information about its custom pricing plan for iGaming affiliates and other useful features.res.

  5. Tapfiliate

    Tapfiliate is an intuitive affiliate tracking software solution. It offers various features, including seamless affiliate recruiting by automation, quick affiliate onboarding, and moderation, in-depth affiliate reporting with a comparison of conversions across different platforms, as well as management of recurring commissions and bonuses.

    As of the time of writing this review, Tapfiliate boasts an impressive track record, with over 1.4 million active affiliates and more than 4.6 million conversions generated. These remarkable figures highlight the reliability and effectiveness of Tapfiliate in driving affiliate success. Moreover, with a revenue of over $170 million, Tapfiliate has proven its ability to deliver tangible results in the affiliate marketing space.

    For any iGaming affiliate marketer looking to optimize their affiliate program and achieve exceptional results, Tapfiliate is an excellent choice. Its user-friendly interface, extensive features, and impressive track record make it a reliable and powerful software solution.

    Tapfiliate offers a variety of pricing plans to meet different needs and budgets. Users can start with a free 14-day trial. The Essential plan costs $89 per month or $74 per month (billed annually) and includes unlimited affiliate programs, 30+ pre-built integrations, real-time reporting, and email/live chat support. The Pro plan, priced at $149 per month or $124 per month (billed annually), includes all the Essential plan features plus a custom domain, multi-level marketing capabilities, a bonus system, a priority queue, and support for up to five team members. For enterprise-level needs, the Custom plan includes everything in the Pro plan plus unlimited tracking requests, full white label functionality, Single Sign On (SSO), a dedicated personal manager, and support for unlimited team members.

    Read more about Tapfiliate’s offerings for affiliates here.

  6. Impact

    Affiliate marketers in search of a comprehensive and reliable solution for managing their programs can rely on Impact. This all-in-one affiliate software solution is designed to seamlessly handle the nuanced requirements of affiliate partnerships, providing a robust platform for confidently managing a complex universe of partnerships.

    Impact covers the entire lifecycle of your affiliate program, offering a range of features to optimize your program’s success. It facilitates the discovery and recruitment of partners, streamlining the process and ensuring you find the right affiliates for your program. Additionally, Impact simplifies the management of contracts and payments, enabling smooth and efficient transactions with your partners.

    One of the standout features of Impact is its robust tracking and engagement capabilities. It allows you to track and engage your affiliates across the web, ensuring their activities are monitored and optimized for maximum performance. This includes tracking across multiple devices, thereby ensuring comprehensive coverage and accurate attribution.

    As you grow your content programs, Impact enables you to scale faster and achieve your goals. It provides integration with high-converting iGaming brands, allowing you to leverage their offerings and enhance your revenue potential. Moreover, Impact empowers you to make data-driven decisions, providing valuable insights and analytics to guide your strategies and optimize your affiliate marketing efforts.

    Visit the affiliate marketing site of Impact to request a demo, learn about its pricing for affiliates, and get any other additional information you need to make an informed decision.

  7.  TUNE (formerly HasOffers)

    TUNE, formerly known as HasOffers, is a highly regarded affiliate marketing tool that empowers affiliates to partner the way they want. This software solution is designed to maximize ROI and streamline collaboration with every partner through advanced automation tools. With TUNE, users can integrate, manage, and compensate their partners efficiently while benefiting from real-time reporting and data streaming capabilities.

    The feature set of TUNE is comprehensive and includes unlimited active offers, over 1 million clicks, support for an unlimited number of partners, basic fraud prevention measures, multiple language and currency support, integration with third-party payment systems, and advanced commissioning options.

    When it comes to pricing, TUNE offers only two pricing plans for affiliates: Enterprise and Custom. The former is available at a fee of $899 per month paid annually, while the latter is flexible but not necessarily cheaper, depending on your business needs. You can request a consultation for the Enterprise plan or a quote for the Custom plan. Although the pricing seems relatively expensive, our opinion is that the capabilities and benefits offered by this software make it a worthwhile investment for ambitious affiliates.

    For more information about using TUNE as an affiliate, follow this link.

  8. Post Affiliate Pro

    Post Affiliate Pro is a highly regarded software solution for managing affiliate marketing activities in various industries, including the online gambling sector. It offers a user-friendly dashboard that allows users to track and direct extensive affiliate networks. With this tool, users can track referrals, monitor affiliate partner performance, analyze conversion rates, manage payouts and cookies, and much more. It also provides features for creating various types of banners, managing coupons, and generating affiliate links to optimize online presence across campaigns. Additionally, the software offers robust reporting and analytics capabilities, enabling users to measure real-time performance, partner performance, and other important metrics.

    Post Affiliate Pro offers different plans to cater to various affiliate marketing needs. The Pro plan is ideal for creating a simple affiliate program at $129 per month (billed annually) or $139 per month (billed monthly), while the Ultimate plan offers more features for a more elaborate program at $249 per month (billed annually) or $269 per month (billed monthly). If you’re looking to build a big affiliate network in the online casino industry, you can opt for the Network plan at $599 monthly (billed annually) or $649 monthly (billed per month). All plans come with full setup and integration assistance, lifetime support, and other valuable features.

    Read more about Post Affiliate Pro for affiliates here.

  9. LinkTrust

    LinkTrust is a highly trusted platform for managing campaigns, partners, and channels at scale, catering to networks and agencies of all sizes. This powerful platform solves common industry challenges such as low ROI, managing multiple platforms, misattribution, and complexity.

    With LinkTrust, you can optimize your campaigns for higher profit and ad recall, manage all programs through a single source, and future-proof the tracking process with a “cookie-less” server-side tracking technology. The platform is powerful enough to handle enterprise-level partner networks, yet it is user-friendly for affiliate marketers without technical skills or enterprise software experience.

    One of the standout features of LinkTrust is its all-in-one campaign performance tracking and management. It offers native lead management, including ping post, ping tree, and smart routing, ensuring efficient lead distribution. LinkTrust is hosted on AWS, guaranteeing industry-leading uptime. Also, this tool is highly configurable to meet any use case and can be white-labeled to match your site’s branding.

    Additionally, LinkTrust offers world-class fraud and compliance tools, affiliate screening, competitive insights, robust reporting and analytics, turnkey integrations with full API functionality, as well as step and pipeline tracking. The platform also includes business-building tools to streamline and automate repeatable tasks. For affiliates looking for managed services, LinkTrust’s team can handle the back-end management while you focus on scaling your business.

    Concerning pricing, LinkTrust offers simple and straightforward pricing plans. The Starter plan is priced at $488 per month and includes features such as tracking, reporting, campaign management, partner management, and standard fraud protection. You can add Lead Gen for an additional $550 per month, which includes features ranging from 250,000 clicks per month to 25,000 leads, smart routing, and ping post capabilities. The Scale plan, priced at $879 per month, includes all the services of the Starter plan, along with advanced tracking, custom reporting, campaign and ad management, enhanced fraud protections with IPQS, white labeling and customizations, and API access. You can also add Lead Gen for an extra $550 per month, which includes extra capabilities ranging from 500,000 clicks per month to 100,000 leads, 1,000,000 pings, and pipeline tracking.

    To obtain more information about LinkTrust, follow this link.

  10.  Affise

    Affise offers a reliable and secure performance marketing platform tailored for online casino affiliate marketers in the iGaming industry. With the highest security and data privacy standards, Affise ensures the protection of sensitive information. The platform is GDPR and CCPA-compliant, with SOC2 and ePrivacy certifications. It provides in-depth analytics and reports, allowing affiliate marketers to track player performance, registrations, deposits, and more.

    For those looking for a unique branding experience in iGaming affiliate marketing software, Affise offers white-label and customized design solutions. Additionally, it provides unparalleled support and customer care, with a dedicated support team available 24/7.

    At Affise, Pricing plans are available for affiliate marketing businesses of various sizes. The plans are Affise Performance, Affise MMP, and Affise Reach. With this flexible pricing, Affise offers different features and customization options to meet specific needs and budgets. For example, Affise Performance, which is an entry plan priced at $500 monthly, is suitable for small networks or affiliates that only need the core features of this software, which include 40,000 conversions and 15 million impressions, because they manage a limited number of campaigns.

    Discover a lot more about Affise as a powerful tool for the iGaming industry here.

  11. HitPath

    HitPath is a popular multi-channel tracking software with a comprehensive solution for affiliates across multiple industries, including the online gambling landscape. With accurate tracking, detailed reporting, and unparalleled support, HitPath empowers networks to optimize their partnerships and drive revenue.

    With HitPath, affiliates can manage their partner programs effectively with features like application fraud detection and a white-labeled portal. Custom payouts, third-party pixel management, and extensive affiliate-facing APIs provide complete oversight and streamline workflow.

    HitPath also offers advertiser management tools to ensure brand protection and compliance. You can create custom application forms, control advertiser access to reporting interfaces, and manage advertiser performance all in one place.

    Furthermore, campaign management is made easy with HitPath’s ability to redirect traffic based on geographic region, user device, and browser. Vanity-tracking domains, multi-sales capabilities, and event-tracking pixels allow you to optimize traffic and boost performance for your business.

    Reporting is paramount to any tracking solution, and HitPath offers extensive and detailed reporting data. Global real-time reporting, device-level reporting, trend reporting, and custom dashboard reports provide insights to make informed business decisions and optimize traffic.

    For the best communication experience, HitPath comes equipped with the right tools to help you manage campaign sales cap alerts and affiliate newsletters. HitPath’s built-in inbox messaging system ensures direct communication without emails getting lost in spam.

    In addition, accounting tools in HitPath allow you to easily process payments to and from your partners. Integrations with Quickbooks and other accounting software streamline the payment process, and the options for partial, advanced, and consolidated payments provide flexibility.

    To request a demo or obtain pricing information, visit HitPath.

  12.  CAKE Affiliate Marketing

    CAKE Affiliate Marketing Solution is an integrated platform designed to help online casino affiliate marketers grow their businesses. Trusted by over 500 advertisers, networks, and publishers across 50+ countries, CAKE offers a reliable affiliate marketing solution that ensures accurate measurement, data security, and unrivaled support.

    With CAKE, affiliate marketers can optimize their affiliate marketing programs through real-time insights into partner and campaign performance. The platform provides customizable alerts, granular data, and unique commission structures to reward partners and elevate performance.

    Additionally, CAKE allows affiliate marketers to maximize traffic and increase profit margins by leveraging custom targeting parameters such as location, device, browser, traffic caps, and redirects. This enables real-time monetization of traffic and ensures accurate measurement for each impression, click, and conversion.

    CAKE also prioritizes the safeguarding of businesses and partner relationships. With 99.9% uptime guarantees on their global infrastructure hosted by Amazon Web Services (AWS), affiliate marketers can trust in the reliability and scalability of the platform. Intelligent scaling allows for seamless growth across new verticals and flexible click volumes.

    Support is a top priority for CAKE, offering industry-leading phone and email technical support 24/7. Affiliate marketers also have access to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.

    CAKE understands the importance of maintaining affiliate program credibility and reducing risk. The platform offers features like pixel whitelisting and custom alerts to take immediate action on revenue-impacting fraud. Data security and privacy are also ensured, with ongoing GDPR efforts and a clear set of policies and procedures outlined in their Type 1 SOC 2 report.

    CAKE offers additional capabilities, such as CAKE Pay, which simplifies partner payments and tax document production. The platform also provides a white-labeled interface for customization, scalable and reliable infrastructure, superior support, real-time reporting, and customizable reporting options.

    With flexible and customizable features, including custom targeting, pixel and postback management, event tracking, fraud prevention, and more, CAKE allows affiliate marketers to tailor their campaigns to their specific needs.

    Overall, CAKE Affiliate Marketing Solution is a comprehensive platform that offers a range of tools and features to help online casino affiliate marketers drive growth, optimize performance, and protect their businesses.

    For information on custom pricing and other features, go to CAKE.

Final Words

The iGaming industry is thriving, and affiliate marketing is a key driver of its success. In this post, we have shown you the top 15 contemporary tools you need to boost your productivity, optimize your ROI, stay ahead of the competition, and prevent burnout. At P4P Partners, our utmost desire is to help you succeed, even as you promote our top-notch online casino brands, including the royal and highly-rewarding likes of Spades Queen.

Nonetheless, keep in mind that selecting the appropriate igaming affiliate software for your affiliate marketing business requires careful consideration of your specific needs, goals, and budget. Factors such as the size of your affiliate program, traffic sources, target markets, and integration requirements should all play a role in your decision-making process. It’s also important to evaluate the software provider’s reputation, customer support, and ongoing development efforts to ensure a reliable and future-proof solution.

All in all, we are confident that you can now embrace the power of advanced technology and data-driven insights to unlock the full potential of your affiliate marketing endeavors while maintaining a healthy work-life balance. Choose the one that best fits your needs, and take your iGaming affiliate marketing campaigns to the next level.

If you need further assistance with selecting casino affiliate software solutions, feel free to get in touch with us. All the best with your affiliate marketing efforts!


Сontact Us

Feel free to contact us if you have any questions or you want to learn more about joining our iGaming affiliate program.

Get In Touch
Rose Reddington
Affiliate Manager
Maxim Melnik
Affiliate Manager
Tina Adams
Affiliate Manager
Dan Belford
Affiliate Manager
Irene Boyko
Affiliate Manager