When it comes to capturing user attention, did you know that native ads are 25% more effective than traditional banner ads? Users look at the former 52% more frequently than the latter. Additionally, the global native advertising market was valued at $127.2 billion in 2024 and is projected to reach $421.5 billion by 2033!
If you’re seeking to understand native ads, this post is for you. Stay on this page. Here, we define native advertising and share the best native ad networks for affiliate marketers, especially those in the online casino industry.
Native Ad Definition and Explanation with Examples
To begin, what is a native ad? Simply defined, this refers to a paid advertisement that is designed to imitate the content of the platform it is displayed on. In other words, it integrates seamlessly with the look, psychological feel, and function of the digital space in which it appears. Examples of native ads include in-feed ads on websites, sponsored social media posts, promotional search results, and sponsored content on blogs.
The aim of native advertising is usually to blend promotional material with the surrounding editorial environment as perfectly as possible instead of making it appear as disruptive or distracting as traditional advertising. Thus, native ads are more engaging as they feel like a natural part of the content, rather than a separate entity.
In terms of benefits, native advertising helps business owners, affiliate marketers, publishers, and advertisers, in many different ways. For example, offering a more organic and less intrusive advertising experience can help them increase brand awareness, generate leads, and drive conversions. This is why understanding native advertising is very important!
How to Spot Native Ads
One simple way to identify native ads is by looking for labels like “Recommended,” “Presented by,” or “Sponsored”. You can also check the uniform resource locator (URL) to see whether it leads to a different domain. If it does, then there’s a high likelihood that it is a native ad designed to drive traffic to a different site with relevant content or information.
Overall, whenever you try to spot a native advert, ensure to pay attention to the tone and style of the content. That is a smart way you can determine whether it fits naturally with the surrounding content.
Examples of Native Ads in Online Casino Marketing
To make our description of how native ads work clearer, examine these practical examples, classified and specifically tailored for affiliate marketers in the iGaming industry:
Sponsored Articles
In general, sponsored articles are a form of paid advertising where a publisher receives payment from a company (sometimes an advertiser) for the purpose of creating and publishing content that promotes the brand or product of the company (or advertiser). Sponsored articles, also known as sponsored content or advertorials, are often designed to blend in with the regular editorial content of the publisher.
With that in mind, here’s a good native ad example: An online casino affiliate marketer might publish an engaging article titled “Top 13 Strategies to Win at Roulette” on a gambling-focused blog. Within the text, they can link to a particular casino that offers attractive roulette bonuses. This helps ensure that the ad supports the content rather than letting it detract readers from what they came to the blog to learn.
Social Media Posts
You can find a native ad example in many social media posts. For example, imagine a casino influencer posting a video on Instagram showcasing their thrilling experience at a new online slot game. The post feels authentic and relatable, while also prompting followers to check out the game at a partnered casino website. This type of marketing aligns seamlessly with the influencer’s content and engages their audience without feeling pushy.
Contextual Recommendations
Another way publishers use native ads is by making contextual recommendations. For instance, while a user reads about poker tips on a popular gaming site, they might see a “recommended for you” widget that suggests online casinos where they can play poker. This blending of content and advertising creates a more natural flow for the reader. It potentially leads to higher click-through rates.
What are Native Advertising Platforms?
Ideally, native advertising platforms refer to any medium that enables you, as a publisher or an advertiser, to seamlessly synchronize adverts within content on a web-based environment in order to meet your marketing goals. Also known as native advertising networks, these platforms make ads appear as part of the overall user experience.
Best Native Ad Networks for iGaming Affiliates
Let’s now go beyond native ad meaning. It’s time we explored some topnotch platforms. Are you ready? We bet you are!
Known for their strong publisher networks, targeting capabilities, and diverse ad formats, the following are some of the best native ad networks to consider as you aim to reach the right players for your online casino brands:
Taboola
Taboola is one of the leading native ad networks for affiliate marketers, including those in the online casino industry. It offers a powerful platform that leverages advanced performance advertising technology. This platform was designed to allow businesses to place ads that blend seamlessly with the content on a website, thereby enhancing visibility and driving traffic. Its major role is to help advertisers promote their content through native ads, while also providing publishers with some of the best tools to monetize their content and enhance user engagement.
With a focus on driving scalable outcomes that can be easily measured, Taboola harnesses unique first-party data and specialized AI solutions to optimize campaigns across diverse inventory types. This approach has resulted in impressive metrics for clients, including a 679% average return on ad spend (ROAS) and substantial increases in conversion rates and lead generation.
Moreover, Taboola’s ability to target high-intent audiences at various stages of the customer journey—reaching billions of users monthly—allows affiliate marketers to effectively drive engagement and conversions. This makes Taboola an essential platform for those looking to excel in the competitive online casino sector.
TripleLift
Like Taboola, TripleLift is another top native ad network. Through an innovative approach, this platform combines creativity with performance and paves the way for captivating advertising experiences that effectively resonate with audiences of diverse demographic profiles. You can use this service to transform standard ads into memorable and engaging experiences across various mediums, including web and retail media.
Key features of TripleLift include the following:
🔸 Premium Placements — Advertisers gain access to high-quality, brand-safe inventory designed to enhance user engagement.
🔸 Data-Driven Insights — This native ad network platform uses sophisticated data analysis and targeting technologies to ensure optimal performance and superior outcomes.
🔸 Unmatched Support — TripleLift’s dedicated assistance is available to help businesses, including affiliate marketers, dominate the art of advertising.
As an online casino affiliate, you can boost your advertising efforts by leveraging TripleLift’s solutions to drive impactful results.
Adblade
Offering an innovative platform that reaches over 300 million unique users monthly, Adblade is another leader among the best native advertising platforms to consider for your online casino affiliate marketing business. Launched in 2008, Adblade provides exceptional monetization solutions for publishers. It allows them to maximize their revenue potential. The platform facilitates strong sales controls and comprehensive reporting to ensure that users can track their performance effortlessly.
What is more, Adblade’s technology is designed to integrate smoothly with any website design. This helps in enhancing the user experience while maintaining high industry-leading CPMs (cost per milles).
Lastly, Adblade’s commitment to quality targeting and seamless integration makes it a top choice for affiliate marketers in the online casino industry. Its focus on delivering innovative content-style ad formats ensures that both advertisers and publishers benefit from a robust, effective advertising ecosystem.
Outbrain
From Top Programmatic Platform winner in 2021 to Best Media Technology Partner and Platform of the Year in 2022 and 2023, respectively, Outbrain has gained massive recognition as a multi-award winning, premier native ad network platform across the advertising landscape. Using AI prediction technology, this service connects businesses with users who exhibit genuine interest, driving better marketing outcomes.
One of Outbrain’s key strengths is its commitment to performance-driven advertising. It offers efficient bidding tools that optimize ad placements for maximum results. The platform supports a variety of ad formats, including context-powered video and seamless native ads, thereby enabling marketers to select the right type of content to meet their goals.
Additionally, Outbrain prioritizes brand safety and user privacy to ensure that advertisers can reach their audiences in a secure and responsible manner. This dedication to maintaining a sustainable and accountable advertising environment positions Outbrain as an ideal partner for affiliate marketers in the online casino industry.
Besides, with over 1 billion engagement signals processed each minute, Outbrain is a powerful native ad network platform that provides affiliates with unmatched insights and data. This helps strengthen their abilities to predict user behavior effectively.
MGID
MGID is a leading native advertising network that has become a go-to platform for affiliate marketers. With nearly 1 billion monthly users across a robust network of trusted publishers, MGID allows marketers to effectively reach a massive, engaged audience. Their platform is specifically designed to empower advertisers by providing tools to create personalized native ad strategies that resonate with potential customers right at their moment of interest.
One of the standout features of MGID is its intuitive self-service platform, which simplifies campaign management and reporting. Marketers can select from various ad formats—ranging from native to display, to video—tailored to their marketing objectives. This platform ensures that your ads blend seamlessly into the content readers engage with.
Coupled with advanced targeting options and sophisticated optimization features, MGID allows you to hone in on the right demographics. Thus, it enhances engagement and drives meaningful conversions.
Furthermore, MGID’s commitment to supporting its advertisers extends beyond its technology. The platform offers dedicated creative services that help in crafting compelling ads that align perfectly with the target audience’s needs.
What is more, with around-the-clock assistance from personal managers, affiliate marketers can confidently manage their campaigns, making data-driven decisions to maximize performance and grow their business in the competitive online casino landscape.
Another interesting thing to note about MGID is that it’s a participant in the Data Privacy Framework (DPF), which is a vital mechanism designed to protect the personal data of European Union citizens when transferred to the United States.
Ultimately, MGID stands out as a vital tool for any affiliate marketer looking to amplify their reach and effectiveness in native advertising. As they have offices and infrastructure in Europe, and their native advertising platform serves a global audience, you can consider using MGID for your native ads.
The Bottom Line
Generally, native advertising stands at the intersection of content and promotion. It offers a unique way for marketers to engage consumers. For online casino affiliates, this is a special opportunity to promote iGaming brands and services to existing and potential players in a non-distruptive way.
Embrace native advertising to create engaging content as well as effective marketing that draws players to your casino affiliate links.
Should you need help with choosing the right native advertising platform for your online casino affiliate marketing business, don’t hesitate to reach out to our in-house experts at P4P Partners using any of the channels on this page. We also invite you to explore our Spades Queen casino affiliate program.
