One of the strategies for maximizing your success as an online casino affiliate marketer is to understand the profile of your target iGaming audience. Did you know that the USA represents one of the largest and most lucrative markets in the iGaming industry? According to a Statista publication, the revenue in the online gambling market in the United States is projected to reach a staggering $24.98 billion in 2024, with an annual growth rate (CAGR) of 9.77% from 2024 to 2029. This growth is expected to result in a projected market volume of $39.81 billion by 2029.
In this article, we’ll be presenting the profile of an average online casino player in the USA. Why should you care? The American market not only generates the most revenue globally but also shows incredible potential for future growth. With an average revenue per user (ARPU) projected to amount to $380.50 in 2024 and user penetration expected to be at 19.2%, understanding USA online casino player behavior can help you tap into this booming market effectively. Moreover, by 2029, the number of users in the online gambling market is expected to reach 95.8 million. Overall, these statistics from Statista underscore the immense opportunities available for affiliate marketers who can strategically target and engage this audience.
In fact, having detailed USA online casino player insights is more than just beneficial—it’s essential. We strongly believe that you can tailor your affiliate marketing strategies to resonate with this highly lucrative audience by gaining knowledge of the demographics, device usage, game preferences, and payment methods of the typical online casino player in the USA.
Without further ado, let’s now explore the insights you need to capture the attention and loyalty of online casino players in the United States of America. You will find this article useful for audience targeting in 2024 and beyond.
Demographics: Profile of Online Casino Players in the USA
First things first, let’s talk about who these players are. Understanding the demographics of online casino players helps us paint a picture of the typical iGaming product consumer in a specific part of the globe. In this informative piece, we are interested in showing you the average online gambling player profile in the USA. Keep in mind that you’re about to discover a fascinating mix of individuals from various backgrounds. Here’s a closer look at the online gambling player profile in the USA:
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Age and Gender
When it comes to age, the majority of online casino players in the USA fall within the 18-45 age range. This group is generally educated, tech-savvy, comfortable with digital transactions, and has disposable income to spend on entertainment.
Interestingly, the gender split among online casino players in the USA is fairly balanced, with a slight male dominance at around 55%. However, female participation is steadily increasing, making it crucial to consider both genders in your marketing strategies.
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Geographic Distribution
Online casino players are spread across the United States, but certain states show higher engagement levels. States like New Jersey, Pennsylvania, and Michigan are leading the charge due to their progressive online gambling regulations. Meanwhile, states like Nevada and Delaware also contribute significantly. Understanding these geographic hotspots can help you focus your marketing efforts where they are most likely to yield results.
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Income and Occupation
The average online casino player in the USA tends to have a middle- to upper-middle-class income. What’s more, many are professionals working in sectors like technology, finance, and healthcare.
This demographic is not just looking for a quick thrill. USA online casino players are interested in the entertainment value and the potential for strategic wins, like most players in other parts of the world.
With this understanding of the income and occupation of players in the USA casino target market, tailoring your content to appeal to their professional and financial sensibilities can be a game-changer.
USA Online Casino Player Insights for Affiliates
Now that we’ve covered who these players are, let’s delve into how they engage with online casinos. In this section, we will provide insights into their behaviors, preferences, and motivations.
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Device Usage
In today’s digital age, mobile devices reign supreme among consumers of online products. A significant majority (about 65%) of online casino players in the USA prefer using their mobile phones for gaming. The reasons include the fact that their mobile devices allow them to seamlessly integrate gaming into their daily routines.
It is worth noting that when it comes to mobile device usage, tablet usage, while less prevalent than smartphones, accounts for a significant 20% of the market. It caters to those who prefer a more immersive and tablet-optimized experience.
Furthermore, desktop computer usage still holds a place in the mix. This is particularly for players who prefer a larger screen and an enhanced gaming experience. However, it is slowly declining.
Having all that in mind, ensuring that your affiliate marketing strategies are mobile-optimized is essential for capturing this audience.
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Favorite Games
As regards game preferences, slots are the undisputed favorite among American online casino players. As the most popular games, they take approximately 60% of the market. They are followed closely by table games.
Nowadays, live dealer table games, such as blackjack and roulette, are gaining popularity among online casino players in the USA. They offer a more immersive and interactive experience that’s attracting about 30% of players in this market.
Additionally, the growing interest in sports betting and eSports has carved out a niche. It is attracting 10% of the casino target market in the United States.
If you’re an online casino affiliate marketer targeting the USA, highlighting these popular game types in your marketing content can attract more players to your platform. You may even use it as a strategy for handling declines.
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Time Spent Playing
On average, online casino players in the USA spend about 1-2 hours per gambling session. This time is usually spread across multiple shorter sessions throughout the day. Peak playing times are typically in the evenings and weekends, aligning with players’ free time. Understanding these patterns can help you schedule your marketing campaigns for maximum impact.
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Spending Habits
The spending habits of online casino players in the USA vary widely. While some players are casual gamers who spend modest amounts, others are high rollers willing to wager significant sums. It all boils down to personal income and attitude towards risk-taking.
On average, US players tend to deposit around $50-$100 per gaming session. Therefore, as an affiliate with a USA casino target market, offering a range of deposit options and bonuses can cater to both casual players and high rollers. It can increase your chances of engagement.
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Frequently Used Payment Methods
Like in many other developed countries, credit and debit cards remain the most popular payment methods among online casino players in the USA. About 45% of them prefer to make their payments with these cards.
Still, e-wallets like PayPal, Skrill, Venmo, and Neteller are also gaining traction among US players. That is because they prefer these payment cards for their speed and security. Prepaid cards like Paysafecard and bank transfers are additional options employed by USA players. They cater to different preferences and banking habits. Meanwhile, wire transfers and eChecks are less popular methods.
Moving on to digital currencies, cryptocurrencies are slowly making their way into the mainstream. They are offering an additional layer of anonymity and security. Please refer to our post on the impact of cryptocurrency on online gambling to learn more.
If the USA is your casino target market, ensuring a variety of payment options can enhance user experience and trust. There are many benefits to derive from building trust with casino audiences through transparency.
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Motivations to Play
There are several reasons why USA online casino players engage in iGaming activities. Some of the most common motivations include the following:
1. Entertainment and relaxation
For many players, online casino gaming serves as a form of entertainment and a way to unwind after a busy day. The vibrant graphics, captivating storylines, and the sheer thrill of the games provide an escape from reality and a chance to indulge in moments of pure entertainment.
2. Winning potential
Unsurprisingly, the chance to win real money is a significant motivator for many USA online casino players. The prospect of hitting a jackpot or experiencing a significant win adds an element of excitement and anticipation to their gaming sessions. While not every player strikes it rich, the possibility of a life-changing win keeps them coming back for more, fueled by the thrill of the chase.
3. Convenience
The ability to play casino games from the comfort of their homes or on the go appeals to many players in America. The accessibility of online casinos eliminates the need for players to travel to physical casinos, allowing them to enjoy their gaming sessions at their own convenience. Whether they’re relaxing on their couch, commuting on public transportation, or taking a break at work, players can seamlessly immerse themselves in the world of online casinos whenever and wherever they choose.
4. Social interaction
Top online casinos like our Spades Queen, Ninlay, and OneDun brands, provide a unique opportunity for players to connect and interact with like-minded individuals. Such platforms, with their live dealer features, offer chat functionalities that enable players to engage in real-time conversations while playing games. This social aspect fosters a sense of community and comradeliness among players, enhancing their overall gaming experience. What’s more, the ability to share strategies, celebrate wins, and commiserate over losses creates a sense of belonging and adds a social dimension to the solitary act of playing modern casino games.
P4P Partners and Casinos Online for USA Players
As an affiliate marketer in the online casino industry, partnering with a reputable affiliate company like our P4P Partners can significantly enhance your success. At P4P, we provide a comprehensive suite of resources to help our affiliates promote casinos online for players and earn generous commissions.
For example, our OneDun affiliate program is particularly well-suited for marketers targeting different lucrative markets. It offers a unique collection of popular casinos, attractive rewards, and excellent customer support for both affiliates and their players.
Sign up with us today for more insights and unique resources to tap into the immense potential of casinos online for USA players and those in Europe. You may also want to learn more about the rewards for promoting our online casino brands. Feel free to contact us right away; we’re here for you 24/7!
In Closing
The world of online gambling is experiencing a remarkable surge in popularity, with the United States leading the charge. As presented in this post, the profile of online casino players in the USA is a multifaceted and dynamic landscape, reflecting the evolving preferences and behaviors of American online casino enthusiasts.
We’ve provided you with valuable insights into the demographics, device usage, game preferences, spending habits, and motivations of USA online casino players. Armed with this knowledge, you can tailor your affiliate marketing strategies to effectively target and engage this highly lucrative audience.
We wish you the best of luck and a successful journey in the exciting world of online casino affiliate marketing!
