Top Gaming Advertising Networks in 2025

One of the innovative ways to reach highly engaged audiences is by advertising your brands and promotional offers in their mobile/desktop games. But how can you do that? Meanwhile, successful monetization of the online gambling space requires having a sound understanding of gaming advertising networks. How much do you know about this?

Before delving into the top gaming ad network in 2025, we recommend reviewing our previous posts in this series on understanding ads as an affiliate marketer in the online casino landscape. These recent articles will enhance your comprehension of this guide:

📌 Push ads explained: Best guide for casino affiliates
📌 Top Google AdSense alternatives
📌 Gambling ads on Google: Policy, compliance and certification

Let’s now explore today’s topic. In this post, we will guide you through what gaming advertising networks are, their functionality, the benefits of using them, and a list of the top networks to consider in 2025.

What is a Gaming Advertising Network?

A gaming advertising network is a platform that serves as a bridge between advertisers and game developers. It facilitates the placement of ads within games on mobile and desktop devices while benefiting all parties involved.

You can think of a gaming ad network as a middleman tasked with connecting two parties in the advertising realm—the advertiser looking to reach new audiences and the game developer seeking additional revenue streams through the sale of ad space. But what’s the mechanism behind the operation of these networks?

How Gaming Ad Networks Work

Gaming ad networks operate by aggregating ad inventory from various game developers and providing it to advertisers. When an advertiser wants to promote their product, they can select from a range of games based on their target audience. This helps them ensure their ads reach players who are likely to engage.

These networks use advanced algorithms to optimize ad placements in order to maximize visibility and effectiveness. Besides, different types of gaming advertising networks cater to various needs. These include in-game ads, banner ads, and video ads. This is why it’s essential to understand the types of gaming advertising networks that align with your affiliate marketing goals.

Furthermore, gaming ad networks provide detailed analytics that enable advertisers to track performance and optimize their campaigns effectively. This is one of the most significant benefits of using gaming ad networks. Thus, advertisers and affiliate marketers can monitor ad impressions, clicks, conversion rates, and other relevant metrics to assess the performance of their campaigns.

How to Choose a Gaming Ad Network

Nothing spoils your efforts to maximize your advertising efforts and achieve your marketing goals like making a wrong choice of platform. With many options available today, it can be hard to make a choice. Still, there are successful ways professionals go about this. Now, we will highlight the factors you need to consider when choosing a gaming ad network.

Audience Reach

One of the key factors to evaluate in choosing a gaming ad network is the audience reach. Does it have a broad audience? How diverse is this audience? As an online casino affiliate marketer, a broad and diverse audience is essential for ensuring that your ads are seen by potential players.

Therefore, put efforts into finding networks that have a strong presence across not only multiple platforms but also a large demographic group and geographic location. To do this, you need to know how to analyze your audience. Find answers to questions like: Are my audience casual gamers or hardcore players? Are they of a specific age group? Where do they reside?

Additionally, a network with a well-defined audience profile is a powerful platform on which to invest your efforts towards significantly boosting the effectiveness of your ads.

Ad Formats

The delivery of your messages is influenced by a number of factors, including the variety of ad formats available on your chosen network. When it comes to deciding on the right ad format(s), you need to first explore the available options. Next, think about which formats will resonate best with your audience.

Different formats—such as video ads, banner ads, interstitials, and rewarded ads—can evoke varied responses from users. For example, rewarded video ads often lead to higher engagement because players are incentivized to watch them in exchange for in-game rewards.

A network that provides a diverse range of ad formats will give you the flexibility to experiment and optimize your campaigns for better performance.

Monetization Strategies

Identifying and understanding the monetization models offered by the network is important for aligning your objectives with their capabilities. Some networks may focus on cost-per-click (CPC) models, while others might offer cost-per-action (CPA) or RevShare options. Evaluate which model suits your goals best.

Are you aiming for immediate player acquisition? If so, a CPC model might be more effective. Conversely, if your focus is on long-term engagement and retention, a RevShare model might provide a more sustainable approach. Whichever you choose, ensure it aligns with your overall advertising plan and affiliate marketing strategy.

Performance Metrics

The effectiveness of an ad network can often be gauged through its performance metrics. Look for networks that provide comprehensive analytics and reporting tools. Metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI) are critical in assessing the success of your campaigns.

A transparent network that shares detailed performance data will enable you to make informed decisions and refine your ads over time.

Support, Reputation, and Reviews

Good support can make a significant difference in the success of your advertising campaigns. When exploring gaming ad networks, consider the level of customer support they offer. A responsive support team can assist you with any issues that arise during ad deployment, helping you navigate challenges swiftly.

Furthermore, take the time to research the reputation of the gaming ad networks you are considering. Look for reviews and testimonials from other advertisers and developers who have used the network. Their experiences can provide valuable insights into the network’s performance, reliability, and overall effectiveness. 

Also, networking with peers in the industry can also help you gather recommendations and avoid potential pitfalls. In this light, we encourage you to explore our Spades Queen Casino affiliate program. A well-regarded network that is trusted by other professionals is likely to deliver on its promises.

Revealed: Top Gaming Ad Networks in 2025

Now that we’ve answered the question—what is a gaming advertising network?—and shown you how to choose a gaming network, let’s unveil what you’ve been waiting for. Below are our top picks when it comes to the best platforms for gaming ads in 2025 (and even beyond).

• Meta Audience Network

  Meta Audience Network is a powerful and comprehensive advertising platform that allows affiliate marketers to extend their campaigns beyond traditional social media channels. You can significantly enhance your visibility and engagement by leveraging the vast reach of mobile apps, including gaming apps, that partner with Meta.

  A recent study revealed that conversion rates were eight times (8x) higher for users who encountered ads across Facebook, Instagram, and the Audience Network, compared to those who only saw ads on Facebook. This underscores the effectiveness of diversifying ad placements to maximize reach and impact.

  The Audience Network utilizes the same advanced targeting, auction, delivery, and measurement systems as Facebook ads, ensuring a seamless experience for advertisers. It supports various objectives, including app promotion, lead generation, and sales, making it a versatile option for affiliate marketers in the online gambling space.

  Additionally, the network offers multiple ad formats, such as rewarded video, interstitial, native, and banner ads, allowing marketers to choose the most effective formats for their campaigns.

  For publishers looking to monetize their apps, the first step is to set up Monetisation Manager, a tool within Meta Business Manager designed for tracking and managing ad revenue. This tool enables publishers to monitor app performance, analyze metrics by property, platform, country, and display format, and ensure compliance with ad policies. Additionally, publishers are encouraged to provide a high-quality ad experience by displaying ads at optimal moments, which can lead to better conversions and increased revenue.

  Note: Meta has specific policies regarding the advertisement of online gambling and games. Advertisers seeking to run ads related to online gambling must:

  > Request Written Permission: Advertisers must apply for permission through a designated form and can only target specific countries.
  > Provide Licensing Evidence: They must demonstrate that the gambling activities are licensed by a regulatory body or otherwise lawful in the targeted territories.
  > Age Restrictions: Ads cannot target individuals under the age of 18.

  For social casino games and free-to-play games, no prior permission is required as long as they do not offer opportunities to win money or any monetary value and also adhere to the age restriction. Advertisers should be aware that not all types of online gambling or gaming can be advertised in every territory, and they should consult the written permission form for detailed licensing requirements.

• Venatus

  Venatus is a leading global monetization platform designed for publishers and advertisers in the gaming industry. Through its Prosper platform, Venatus simplifies ad management, allowing publishers to maximize their revenue while maintaining a focus on content creation. The platform provides a comprehensive solution for integrating premium demand from various sources, enhancing ad performance through smarter programmatic and direct demand strategies.

  Venatus prioritizes quality over quantity. Thus, it ensures that advertisers deliver high-quality creative to maximize revenue. With a commitment to strong partnerships, many publishers have collaborated with Venatus for over a decade, benefiting from industry-leading support and fast response times.

  The platform supports diverse ad formats, including in-game, around-the-game, and away-from-the-game placements, allowing brands to engage millions of gamers worldwide. Venatus is recognized for its innovative approach and impactful campaigns, having received multiple awards for its work in the gaming advertising space.

• IronSource Mobile Ad Network

  One of the top gaming ad networks in 2025 is IronSource. Its Mobile Ad Network is designed to help app developers monetize their applications effectively, while enabling advertisers to generate revenue from their in-game and in-app campaigns.

  This platform operates by aggregating ad inventory from integrated apps and matching it with advertisers, leveraging data science to optimize ad performance. IronSource offers a range of ad formats, including playable ads and rewarded videos, which not only enhance user engagement but also drive in-app purchases.

  Developers using IronSource report significant revenue increases and improved user retention, thanks to targeted ad placements that complement the gaming experience.

  In addition to monetization, IronSource provides deep user insights and analytics. It enables developers and advertisers to make data-driven decisions that enhance user engagement and lifetime value.

• AppLovin

  When you think of the best platforms for gaming ads, think AppLovin. This service is trusted for its excellence in creating meaningful connections between businesses and their ideal customers. It helps them maximize their potential for mobile app monetization.

   With access to over 1.4 billion daily active users across mobile apps, streaming TV, and other digital channels, AppLovin enables companies to drive growth and achieve significant engagement.

  The platform offers a suite of tools, including its AI-based advertising engine, MAX, which optimizes ad performance and monetization potential for mobile apps. AppLovin’s advanced technology continuously learns from billions of data points, enhancing its ability to deliver targeted marketing results and maximize user acquisition.

  AppLovin provides a comprehensive approach to advertising, empowering businesses to increase average revenue per daily active user (ARPDAU), expand ad inventory, and improve in-app purchases (IAPs). It allows users to capitalize on new opportunities while measuring performance with precision, thanks to its real-time automated tools and unified analytics.

• Unity Ads

  Are you an online casino affiliate marketer and developer? Unity Ads is a leading advertising network tailored for mobile app developers seeking to drive growth and maximize revenue. By focusing on effective user acquisition strategies, Unity Ads helps advertisers reach the right audiences through innovative campaigns such as ROAS, event, and creative testing.

  This platform not only allows for seamless integration of diverse ad formats—like rewarded videos and interstitials—but also prioritizes user experience and engagement. Also, with insightful analytics and a user-friendly dashboard, it empowers developers to optimize their monetization strategies and achieve significant returns on investment.

The Bottom Line

The top gaming advertising networks of 2025 presented in this article are not just tools—they’re gateways to deeper engagement and greater revenue potential. They represent some of the best options available to online casino affiliate marketers, each offering unique features and capabilities tailored to the needs of publishers/advertisers and game developers alike.

As the industry continues to innovate and adapt, do your best to stay informed about these platforms. By doing so, you’ll be empowered to make strategic decisions that resonate with your target players.

For more information on maximizing your advertising efforts, consider exploring our P4P Partners platform, which is designed for online casino affiliate marketers who are determined to grow their earnings in a highly competitive industry.