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How Much Do Casino Affiliates Earn?

Looking to grow your income?

It pays to learn how to make money as a casino affiliate. Today, affiliate marketing is a popular way for people to earn money online, and the gambling industry is no exception. In a report by Million Insights, the online gambling industry is projected to grow at a CAGR of 11.5% and generate a revenue of approximately $127 billion by 2027. But how much can you earn from affiliate marketing and generate passive income? In this article, we’ll answer this question, showing you what you can expect in terms of real-money earnings.

Who is a casino affiliate?

To lay a foundation of understanding for this topic, let’s define what a casino affiliate is before diving into its earning potential. A casino affiliate is essentially a partner of an online casino platform or an iGaming affiliate marketing program such as P4P. They promote the casino’s products and services through their website and other marketing channels, such as social media, blogs, or email newsletters. Generally, when a user clicks on the link of an affiliate and follows it to sign up for an account at a casino, a commission is paid to the affiliate. But that’s just a basic way to generate income in this affiliate marketing business.


Popular earning models in affiliate marketing

There are three popular models, also known as structures, by which you can earn money in today’s affiliate marketing. They are cost per acquisition (CPA), revenue share, and hybrid. You should look out for them in a casino’s revenue sharing model. Try to understand them so that you can smartly decide the kind of partnership you want to enter into with a gaming platform and estimate how much you can make as you put more effort into generating traffic. We’ll now explain what they mean below.

  1. Cost per acquisition

    In a cost-per-acquisition (CPA) earning model, you are paid a flat rate commission or a certain amount for every player who follows your link to a gambling site and performs a specific pre-advertised action. Depending on the casino, the required action could be signing up for an account, watching a video tutorial, making a deposit, wagering an amount of money, or playing a particular game. P4P offers a CPA model through which you can earn 100-500 euros per registration and first deposit.

  2. Revenue share (or RevShare)

    This is one of the most enriching iGaming affiliate models because of its potential to provide long-term financial rewards. In this plan, the casino operator pays you an agreed percentage of the revenue generated to the company by your referred player for as long as they keep playing games on the site. The exact percentage varies from one casino to another. It can be from 5% to 40% or a range. At P4P, we offer a RevShare commission that is one of the most rewarding globally. It ranges from 25% to 50% of net gaming revenue.

  3. Hybrid model

    Game-breaking affiliates often prefer hybrid commission models like the one available at P4P, which usually combine CPA and RevShare or other customized options. Here, the focus is on meeting the needs of both parties: the affiliates and the casino. Typically, in addition to a share of the revenue generated, a hybrid structure may offer a certain amount of money for every player that gets to the site through your link and performs one or two specified action(s).

How much can you earn from affiliate marketing?

The earnings potential of affiliate marketing can vary widely depending on a number of factors, such as the commission structure of the casino (which could be a flat fee or percentage of the player’s losses), the number of players referred to the casino, the number of clicks or performance of specific actions, the quality of the traffic being sent to the online platform (long-term players make you earn more), and the country of origin of the affiliate and the players. Note that some casinos offer affiliates payout rates that vary from one country to another. So, look out for this factor when choosing a casino.

Furthermore, the kind of affiliate program you choose and your experience in the casino industry also have a significant effect on how much money you can make. So, while the earnings potential for gambling affiliates can be quite high, it’s worth noting that not all affiliates will earn the same amount. Now, here is our answer to the question: How much money can you make from casino affiliate marketing? The range of income to expect per month, which depend on some factors that we’ve already mentioned, may be grouped according to the following:

– Startup gambling affiliates: $0 to $30,000.
– Mid-level gambling affiliates: over $30,000 but less than $500,000.
– Professional gambling affiliates: more than $500,000.

Keep in mind that some highly professional and more experienced gambling affiliates generate higher incomes averaging $1 million per month.

Final remark

Casino affiliate marketing can be a lucrative business for those who are willing to put in the effort. However, it is important to remember that affiliate marketing is not a get-rich-quick scheme. It requires hard work, dedication, and a willingness to learn and adapt to the changing landscape of the industry.


In this article, we’ve answered the question: How much do gambling affiliates earn? Like we already mentioned, a number of factors can determine how well you can make money as a casino affiliate. However, if you’re willing to put in the time and effort to build a strong brand and audience, carefully choosing reputable casinos to promote, there’s no reason why you can’t earn a significant income as a gambling affiliate.

In conclusion, if you’re interested in making money as a casino affiliate, do your research and be willing to experiment with different traffic sources and marketing strategies. Most importantly, join P4P to stay up-to-date on industry trends and grow your wealth with the support of the best iGaming people in the affiliate marketing industry.

We wish you good luck!


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Rose Reddington
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Artur Marquez
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Irene Boyko
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