Have you ever scratched your head and wondered why you’re having conversion data inconsistencies? If so, don’t think you’re alone. Conversion tracking issues are all too common among affiliate marketers.
We understand that your iGaming conversion tracking challenges can leave you feeling like you’re flying blind, and unable to make informed decisions about your marketing strategies and partnerships. But fear not, help with fixing conversion rate errors is on the way!
In the following sections, we explain all you need to know about iGaming software conversion tracking mismatches. Most importantly, we’ll equip you with the knowledge you need to overcome these challenges.
So, take a deep breath and read on. By the end of this article, you’ll be on your way to regaining control over your conversion data and driving your iGaming affiliate business to new heights.
What is Conversion Tracking?
First things first, let’s get on the same page about what conversion tracking actually is. Conversion tracking is a method used to monitor and analyze the actions that users take on your website or app. These actions could be anything from signing up for a newsletter to making a deposit.
Essentially, as an affiliate, conversion tracking helps you understand how effective your marketing efforts are in driving desired actions. But to ascertain this, you need to employ robust online gaming analytics. Thankfully, there are a variety of tracking tools for online casinos that you can choose from. Nevertheless, there is a challenge, which lies in the reliance on iGaming software and affiliate platforms for tracking. Put differently, tracking tools, however sophisticated, can sometimes lead to conversion tracking issues, such as mismatches and inaccuracies in your affiliate conversion metrics.
But, How Can Conversion Tracking Help Users?
You might be wondering how conversion tracking can be helpful to users. Well, as far as engagement with your digital platform is concerned, accurate conversion tracking can significantly enhance the user experience. It allows you to pinpoint areas of friction or discontent within the user journey, offering invaluable insights and opportunities to make necessary adjustments and enhancements.
What we’re saying is that, by closely monitoring your conversion data, you can identify pain points that may be frustrating or deterring your audience. Armed with this knowledge, you can then take proactive steps to address those issues and provide a more seamless, enjoyable experience for users of your iGaming affiliate platform. Your remedial options could include simplifying the registration process, improving the mobile responsiveness of your site, or offering more personalized content and recommendations.
Always aim to elevate the overall iGaming experience for your audience. It pays to tailor your affiliate marketing campaigns to meet the needs of your target audience by effectively addressing pain points. But, for this, you need to use conversion tracking to get more insights about their experience of using your site.
iGaming Conversion Tracking Challenges: Top 10 Reasons Behind Them and Possible Fixes
Conversion tracking accuracy problems are not to be taken lightly. It is common knowledge that they can ruin your marketing efforts. But what exactly is causing mismatched conversion data between your affiliate platform and iGaming software? Here are 10 frequent reasons behind them:
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Incomplete Software Integration
When there is no full configuration or update between your online affiliate platform and iGaming software, this can result in inconsistent data and tracking errors. Incomplete or outdated integration can cause data to be lost or misattributed, leading to discrepancies in your conversion reporting.
To maintain accurate tracking, we strongly recommend ensuring that your affiliate platform and iGaming software are properly integrated and regularly updated.
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Cookie Management Issues
The browser settings or extensions set up on the devices of users of your online platform may block or delete tracking cookies, thereby disrupting the conversion tracking process. This can lead to missed conversions or inaccurate attribution between the two systems.
For instance, privacy-focused browsers like Brave or extensions like Adblock Plus can prevent cookies from being set or read, which means that the user’s actions might not be tracked accurately. Additionally, some users manually clear their cookies, further complicating the tracking process.
Nonetheless, there is a future for affiliate marketing without cookies!
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Ad Blockers and Tracking Scripts
Conversion tracking scripts can be prevented from executing properly via the use of ad blockers. If users of your platform do this, it can lead to missed conversions. Note that adblockers are designed to block scripts that track user behavior, which can include conversion tracking scripts.
What are we saying? Users who have ad blockers enabled might not be tracked accurately, resulting in gaps in your conversion data. So, we recommend finding ways to work around ad blockers or using alternative tracking methods, which can help improve the accuracy of your reporting.
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Issues with Cross-Device Tracking
It is difficult to track users across many digital devices. This situation can lead to inaccuracies in conversion data, as users’ journeys may not be properly attributed. For example, a user might click on an affiliate link on their mobile device but complete the registration on their desktop. If the tracking systems are not able to link these actions across devices, the conversion might not be attributed correctly. Implementing robust cross-device tracking solutions can help mitigate this issue.
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Different Tracking Methods
Your online casino affiliate marketing platform and online gambling software might have been designed to employ different methods or technologies for tracking conversions. If so, it can lead to mismatches in the data. For example, one system might rely on server-side tracking while the other uses client-side scripts, resulting in inconsistencies.
What is server-side tracking? This involves capturing data directly from the server, which can be more accurate but might miss client-side interactions.
On the other hand, client-side scripts run in the user’s browser and can be affected by browser settings, extensions, or even user behavior, causing potential data discrepancies.
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System Outages and Glitches
Glitches or periodic downtime in either your affiliate marketing platform or online gambling software can cause temporary discrepancies in the reporting, resulting in missed conversion data.
Imagine a scenario where your affiliate platform experiences a server outage just as a user completes a deposit. The conversion data might not be captured, which can lead to gaps in your reporting.
Similarly, software glitches can cause data to be lost or recorded incorrectly. When they happen, they affect the overall accuracy of your conversion metrics.
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Varying Definitions of Conversions
Your affiliate platform and iGaming software might have different definitions of what makes a “conversion.” In that case, there will be disparities in the reported tracking figures. For instance, one system might count a registration as a conversion, while the other might only consider a completed deposit. This difference in definitions can create significant confusion and make it difficult to reconcile the data.
To address this challenge, we advise that you ensure that your systems are aligned in their understanding of what constitutes a conversion. That’s a reliable way to maintain accurate reporting.
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User Privacy Settings
Do not track requests and other similar user privacy settings can have a significant influence on your ability to accurately track conversions across your online casino affiliate marketing platform.
With increasing awareness of online privacy, more users are enabling privacy settings that limit tracking. This can result in incomplete conversion data, as users’ actions might not be fully captured. Understanding and adapting to these privacy settings is very important for maintaining accurate tracking.
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Delays in Reporting
If a lag occurs in the reporting of conversions between your affiliate platform and iGaming software, such an event can cause temporary discrepancies until the data synchronizes.
For example, if your affiliate platform updates its data every hour while the iGaming software updates in real-time, there will be a constant lag in the reported figures. This delay can make it challenging to get an accurate, up-to-date picture of your conversion performance, especially during high-traffic periods.
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Activities of Fraudsters
Last but not least, malicious activities like click spamming can create inaccurate conversion data, thus, skewing the reported metrics. Fraudsters might generate fake clicks or registrations to manipulate the conversion data, making it appear as though there are more conversions than there actually are. This not only affects your reporting but can also lead to wasted marketing spend and reduced trust in your data.
How to Set Up Conversion Tracking
Having shown you what conversion tracking is and the conversion tracking accuracy problems, you might have this question on your mind: What should you do first when setting up conversion tracking? Well, setting it up might seem daunting, but with the right guidance, you’ll be a pro in no time. Let’s break it down into the following simple, manageable steps:
▪️ Pick Your Tracking Tools: First things first, you need to choose the right tools for the job. Whether it’s Google Analytics, Facebook Pixel, or a specialized iGaming tracking software, make sure it fits your needs and integrates well with your platform.
▪️ Embed the Tracking Code: Next up, you’ll need to add the tracking code to all the relevant pages on your website or app. This is necessary for capturing the data you need. Make sure you follow the instructions provided by your chosen tool to ensure everything is set up correctly.
▪️ Define Your Conversion Goals: What actions do you want to track? Whether it’s sign-ups, bets, or deposits, clearly define your goals. This will help you measure the success of your campaigns and make data-driven decisions.
▪️ Test Your Tracking Setup: Before you go live, it’s essential to test your tracking setup. Run through the actions you want to track and ensure the data is being captured accurately. This step helps you catch any issues before they affect your reporting.
▪️ Monitor and Optimize Your Campaigns: Once your tracking is live, regularly monitor your conversion data. Look for trends and insights that can help you optimize your campaigns. Make the necessary adjustments to improve your performance and achieve your goals.
We are confident that by following the above steps, you’ll be well on your way to mastering conversion tracking and making the most of your online marketing efforts.
Final Words
There you have it, friend! In this guide, we’ve given you the reasons for conversion tracking mismatches, particularly between affiliate platforms and iGaming software. Most importantly, we have shown you how to overcome the challenges. After all, accurate conversion tracking is essential for the success of your affiliate business. Your affiliate earnings or revenue is the lifeblood of your business, so you need to be able to measure the true effectiveness of your marketing efforts.
For emphasis, conversion tracking is an indispensable aspect of both affiliate marketing and the iGaming industry. Understanding the reasons behind conversion tracking mismatches and knowing how to fix them can save you a lot of headaches and help you optimize your marketing efforts. Whether you’re dealing with affiliate platform conversion tracking mismatches or iGaming software conversion tracking mismatches, the key is to stay vigilant and proactive.
If you’re looking for a reliable partner to help you navigate these challenges, consider joining our P4P Partners network. We’re always happy to help!
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From all of us at P4P: Happy affiliate marketing without conversion tracking accuracy problems!