Amazingly, mVAS is a promising, lucrative way for affiliates to generate income. Did you know that in 2024, the size of the mVAS market worldwide was valued at 1.1 billion US dollars, and that with a CAGR of 17.08%, by 2031, its value is expected to have reached 3.87 billion US dollars?!
According to Verified Market Research, the publisher of these figures, the expected rapid growth of the mVAS market will be significantly driven by the increasing penetration of mobile devices, particularly smartphones. Now, imagine getting a big piece of this cake. Think of how much money you can make by discovering how mVAS boosts online casino affiliate marketing and putting the knowledge to good use.
Today, we will explain affiliate marketing on mVAS offers. This article covers the most important things you need to know about networks, flows, and the best ways to maximize your iGaming affiliate marketing earnings with mVAS offers.
What is mVAS Affiliate Marketing?
First, let’s define the special term in this article. As an acronym, “mVAS” stands for “mobile value-added services.” It refers to mobile-based subscriptions or content offers that require users to opt-in (that is, subscribe) in order to enjoy them.
Examples of mVAS offers include subscriptions to wallpapers, ringtones, music, video, mobile games (especially those with in-app purchases), and various premium mobile content.
Keep in mind that there are other terms used to refer to mVAS meaning in affiliate marketing. Popular examples include “Mobile Carrier Content’ and “Click2Call offers.” So, don’t be confused when you hear these other names.
Understanding mVAS Affiliate Marketing
Now, what is mVAS affiliate marketing? This refers to paid mobile services (apart from standard calls and SMS) that affiliate marketers promote in an effort to encourage users to subscribe through direct payment or carrier billing. Most mVAS affiliate network models rely on what is known as performance-based marketing, where an affiliate’s compensation is determined by the specific actions performed by the referred user.
What’s more, in mVAS affiliate marketing, offers are designed for mobile traffic. They ideally revolve around services that can be accessed via mobile networks, and typically work on a subscription or one-time payment basis, often using direct or SMS billing.
What are the mVAS flows for Affiliate Marketing?
There are various conversion flows in mVAS affiliate marketing. But the common flows to keep in mind are one-click, two-click, and Click2SMS (Mobile Originated and Mobile Terminated). We will now present a closer look at each of them.
1. One-click Flow
This flow simplifies the subscription process by allowing mobile users to sign up with a single click. It’s ideal for quick conversions as it minimizes barriers to entry. However, it’s important to ensure that users are adequately informed about what they are subscribing to. Why? It’s because the simplicity of this mVAS flow can sometimes lead to unintentional subscriptions.
2. Two-click Flow
This approach adds an extra level of engagement by directing mobile users to a landing page after their initial click. Here, users must confirm their choice by clicking again. This flow can lead to higher quality subscriptions, as it provides users with more information and reinforces their decisions, thereby reducing the likelihood of unwanted sign-ups.
3. Click2SMS (MO—Mobile Originated) Flow
In this flow, mobile users take the initiative by sending an SMS to subscribe. It requires users to be proactive, which can attract those genuinely interested in the service. This method also allows for capturing mobile numbers for future communications, adding an element of user engagement right from the start.
4. Click2SMS (MT—Mobile Terminated) Flow
Here, the process starts with an SMS sent to the user, which then provides a link or instructions for subscribing to the service. This method leverages direct communication through SMS, making it a highly effective channel since it reaches users directly on their mobile devices or smartphones. Nevertheless, it’s essential to ensure that this communication complies with regulations regarding consent and opt-in processes.
Advantages of Using mVAS in Affiliate Marketing Strategies
At P4P Partners, we delight in providing the best professional support to our online casino affiliate marketers, including by sharing invaluable information. Hence, our exposition of mVAS affiliate marketing will not be “a job well done” without sharing the reasons why we’re encouraging you to consider it as an avenue to boost your earnings.
Incorporating mVAS into your affiliate marketing efforts brings a myriad of benefits that cater specifically to the mobile landscape. Here’s a look at the advantages of using mVAS in affiliate marketing strategies:
🔸 Access to a Large Audience: The reach of mVAS is unparalleled, thanks to the vast majority of people using mobile devices for various activities. As an affiliate marketer, you can tap into this broad and engaged user base, ensuring that your campaigns have the potential to attract significant attention.
🔸 Enhanced Revenue Opportunities: Another standout advantage of mVAS is its potential for high revenue generation. The lucrative payouts often associated with mVAS offers can significantly boost affiliate earnings, especially when targeting high-value geographic markets.
🔸 Versatile Offerings: Affiliates have the freedom to select from a wealth of content options within the mVAS realm. These include streaming music, interactive games, premium content, or wellness subscriptions. The variety allows you to align your promotions with audience interests, in our industrial context, online gambling, ensuring better engagement.
🔸 Scalability of Campaigns: The inherently digital nature of mVAS makes it easier to scale campaigns. As a marketer, you can harness mobile traffic to amplify your reach and optimize your strategies for greater returns on investment (ROI) with relatively minimal additional resources.
🔸 Swift Financial Returns: Thanks to direct carrier billing, mVAS provides the unique advantage of rapid payment cycles. This immediate transaction process means that affiliates can receive their earnings much faster than they typically would with other affiliate marketing models. For you, this means enhanced cash flow and the enablement of reinvestment opportunities.
🔸 Performance-sensitive Earnings: With a strong focus on results, mVAS affiliate marketing operates on a performance-based model. This approach ensures that you pay only for actual conversions, minimizing wastage and enhancing the overall efficiency of your campaigns.
🔸 Lower Barriers for Experimentation: Unlike traditional marketing channels that can have stringent advertising guidelines, mVAS offers a more flexible environment. Its adaptability enables you to test new strategies and creative approaches without facing excessive restrictions. Overall, it fosters innovation.
🔸 Low Overhead Maintenance: Once an mVAS affiliate marketing framework is set up, the ongoing operational costs remain low. This feature allows you to dedicate more time and resources toward optimizing campaigns rather than managing logistics.
Using mVAS in Affiliate Marketing: Best Tips for Casino Promoters
Now, how can you use mVAS to maximize revenue in casino affiliate marketing? Below are the best strategies and steps you can take to ensure that you get the most from your mVAS affiliate marketing efforts:
🔸 Understand Your Target Audience: Beyond familiarizing yourself with what mVAS entails—which is what we’ve already covered in this guide—you need to dive deep into understanding your target audience. Analyze their demographics, interests, and behaviors. This will guide you in selecting the appropriate mVAS offers that resonate with their preferences, ultimately leading to higher conversions.
🔸 Select High-Converting mVAS Offers: Try to join a reliable mVAS affiliate network so that you can select the best offers available. In other words, look for affiliate networks that specialize in mVAS offers, such as Adsterra or Mobidea, to access a variety of options.
🔸 Leverage Creative Campaigns: Design engaging promotional materials that highlight the unique benefits of the mVAS services you’re promoting. Use visuals and compelling calls to action that encourage users to opt in. Remember, your goal is to create a seamless experience that captivates users and drives subscriptions.
🔸 Use mobile-friendly Platforms: Ensure that your affiliate marketing efforts are focused on mobile-friendly platforms. Given the nature of mVAS, optimizing your websites and landing pages for mobile devices is very important. Fast loading times and smooth navigation can significantly impact conversions.
🔸 Implement Analytics and Tracking: Leverage data analytics tools to monitor the performance of your mVAS campaigns. Tracking user engagement and conversion rates helps you understand what works and what doesn’t. This insight allows for ongoing optimization, enabling you to allocate your resources to the most effective strategies.
🔸 Experiment with Different Flows: Test various mVAS conversion flows (one-click, two-click, Click2SMS) to determine which method yields the highest response rates for your audience. Each flow has its strengths, and experimenting will give you valuable insights into user behavior and preferences.
🔸 Stay Compliant with Regulations: Ensure that all your mVAS marketing strategies comply with relevant laws and regulations, especially when it comes to user consent and data protection. This is crucial for building trust with your audience and protecting your brand’s reputation.
🔸 Engage Through Multiple Channels: Take advantage of various marketing channels—social media, email marketing, and even SMS campaigns—to promote your mVAS offers. Multiplying touchpoints increases your chances of reaching a diverse audience and boosting engagement.
🔸 Join Affiliate Programs and Build Strong Partnerships: Collaborate with other affiliates by joining platforms such as our Spades Queen Casino Affiliate Program, where you can interact with a rich community of professionals and discover better ways to take your affiliate marketing game to greater heights. We also encourage you to work with influencers within the iGaming community to expand your reach. Partnerships can open new avenues for user acquisition and enhance your credibility among potential subscribers.
And… That’s all we have for you on this topic! We hope you enjoyed reading the article. If you have questions or need assistance with using mVAS or promoting online casinos in general, please feel free to contact us.
See you back here in our next post. All the best!
